Brand Content Video Package
A video content package that will last a lifetime.
Brand Content Video Package Overview
- 2-3 minute brand anthem video
- 40-50 standalone clips for social
- 60 second landing page video
- 15-30 second product video
- Distribution rights for edited videos on web, social and OTT
- Raw footage license (all unedited video footage)
- 4 (6 hour) shoot days and collaboration on execution over the course of 4 weeks
See below for a more detailed description of each asset.
Why is this valuable?
We have many clients who hire us to shoot one video; we create a storyboard, gather talent, gear up and shoot & edit one video with one specific purpose. The cost of shooting and editing each of these pieces individually would be over $15,000, and that’s WITHOUT distribution rights.
Why not get more bang for your buck? If you’re going to go through the production process, let’s get as much out of it as we can to give your brand a solid foundation and a jumpstart into a short form content library. With TikTok and Instagram reels blowing up, short form video and clips is THE WAY TO GO.
We’re also including all web, social and OTT (Hulu/Netflix etc) distribution rights for the edited videos. This means if you decide you want to run an ad on HULU, that’s already included in your pricing. No need to run the ad specs by us, purchase the license for the music, sound effects and footage. It’s all included.
Brand Content Video Package Assets
2-3 Minute Brand Anthem video:
- Share your story. Why do you do what you do? How did you get started? What is important to you?
- Video can include interviews of up to 3 people, a script or a VoiceOver
- This information should be core to your business so that you can look back in 5-10 years and everything still rings true
- This video will be delivered in versions with and without captions
30-60 second landing page video:
- An eye catching visual representation of your brand/product/facility
- Exported in multiple formats to perform well on the background of your website from desktop to mobile
- Also includes a version (regular and vertical) with music for social media
15-30 second product video:
- Depending on your product this can be shot in studio, outdoors, on location, have pop out highlight features, showcase your tenants, different activities you offer and more
- This can be of one product OR your entire product line
- We use the word ‘product’ loosely. Your product can be anything from packaged goods, to tenants in a commercial development, to class offerings at a gym
- We will work together to come up with the best solution for YOUR brand
- Regular and vertical versions
40-50 Select clips:
- Polished, trimmed, and colored for multiple uses on social media (can be self edited into reels, TikToks, social posts, stories etc.)
- 2 complete Reels to show you how they can be used
- What the heck are clips? Check out our FAQ below
All packages include:
- Distribution rights for edited videos on web, social and OTT
- Raw footage license (all unedited video footage)
- 4 (6 hour) shoot days and collaboration on execution over the course of 4 weeks
- 2 complimentary re-edits per video
Price for package: $10,000 (+ sales tax if applicable)
Optional add ons:
- Additional product videos ($1000 each)
- Photographer: 50-75 photos per day ($800 per day)
- Talent: many of the videos we produce use authentic friends and family of the brand. But we can source talent (professional or otherwise) if needed (TBD)
- Location scouting & rental: Similar to talent, we want to use spaces authentic to you. But if the need arises for a space rental or scouting shoot locations, we can do that too! (TBD)
- Professional Script Writing: We’ve got the visual storytelling down… and together, we can write a script or a VoiceOver that speaks your brand’s language. If you’re looking to take your script to the next level, let’s leave it to the copyright professionals (TBD)
- Additional shoot days ($1000 per day)
- Walkthrough tour of your space ($500)
- Raw video footage shot that is not intended for final video deliverables (TBD)
- Travel (TBD)
- Additional edits or edited clips (TBD)
FAQ
Will this work for my brand?
The quick answer is YES! We use the word ‘product’ loosely, anyone who owns a company sells a product. Even if it’s not physical. We can tailor this to work for your brand.
Here are three different examples of how this would work:
- You are a commercial real estate developer with a new multi-tenant space and live music venue
Brand video: We conduct a sit down interview with you and the final video speaks to your passion about your city, the development, your origin story, what makes you unique, what the patron experience is like
Website landing page & social video: Hero shots of the space, highlighting the architecture while it’s empty and the energy when filled with patrons
Product Video: A fast-paced montage of each tenant’s offerings
Clips: Timelapse of people coming in and out on a busy day, drone shot showing proximity to town, people eating, band playing music, kids playing on lawn, vendor pouring wine - You own a gym
Brand video: We conduct a sit down interview with you and your partner, and the final video speaks to your passion about fitness, origin story, what makes you unique, what the experience and culture feels like
Website landing page & social video: Hero shots of the space, highlighting the facility and equipment while it’s empty and the energy when filled with patrons
Product Video: A day in the life of a client attending a personal training session
Clips: Clients giving high fives in group class, slow motion of someone sweating in 1×1 personal training, drone of facility, smoothie being served at smoothie bar - You own a brewery
Brand video: We conduct a sit down interview with you and your partner and the final video speaks to your passion about beer and connecting people, your brand’s origin story, what makes you unique, what the experience and culture feels like for patrons
Website landing page & social video: Big bold visuals of your beer making process from hops to canning to serving
Product Video: In studio product video of your three mainstay beers
Clips: Beers being filled from taps, slow motion foam overflowing glasses, patrons cheers-ing, canning line process, beer making process
What if something at my company changes?
We get it! Things change. People leave, tenants move, you introduce new products, your packaging or logo changes.
We encourage people making the investment in this video package to have established their branding and have clear marketing plans for their future so that we can anticipate any changes in advance.
Things to think about:
-If you choose to show people from your company in your videos, make them founding members. Or maybe it’s just you. That way if someone leaves down the road (even if you think they never will) your investment is protected.
-Focus on your core products, the ones that will never go away. The tried and true. Avoid seasonal or limited run products.
Now, this isn’t to say we can’t make changes! We can add new logos, we can edit someone out, we can add in shots of a new flavor. These are all doable, but it is important to know they can come at a cost.
-The cost for additional shooting and/or editing
-The integrity of the video if we’re trying to squeeze something in that just doesn’t fit
What am I going to do with clips and raw footage?
Clips are GOLD. With TikTok and Instagram reels blowing up, short form video is THE WAY TO GO. Especially if you can jump on a current trend…which means you don’t have time to schedule a full production and shoot, you need content NOW. Sure you can record it yourself, but do you have the time? Will it be on brand? Is it the quality you want to represent your brand?
The clips we provide will jumpstart your content library. You (or a social media manager) can piece them together to meet whatever you’re trying to market in that moment.
Again, the goal is that these are the CORE of your business-meaning you’ll be able to reuse and repurpose them over and over again. Will you eventually need more? Yes, probably. And we can help with that when the time comes.
You’ll also have all the raw footage of everything we shot for your video package. That footage will contain numerous additional clips that just need to be edited. Do you dabble in Premiere Pro or know someone who does? Great! Need us to edit them for you but don’t want to pay for an entire shoot? We can offer that too!
If you’re looking to market and brand yourself in today’s content climate and invest in your business, please fill out the form below and we will get back to you within 48 hours.
